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Thursday 25 February 2010

Google Italy ruling threatens YouTube pursuit of profitability

Clear implication of Milan court's judgment against three executives is that every hosted video should be pre-screened
The judgment by a Milan court against Google's employees throws a bucketful of sand into the machinery of YouTube, the video site that the search engine company bought for $1.65bn in October 2006. The clear implication of its decision is that every video should be screened before it is put on to the site – and with more than 20 hours of video uploaded every minute worldwide (Google does not break down the figure for Italy), monitoring all that content, even for a single country, could prove enormously expensive.
That in turn would put profitability for the site – which is thought to have lost between $100m and $500m in 2009 – further away than ever. YouTube has never made an operating profit in its five-year history, and Google has been trying to sell adverts on videos to make the site profitable.
Italy recently seems to have taken a more extreme stance over internet content than many other European countries. Its tax authorities have demanded that eBay should hand over information about its customers relating to goods sold on the site between 2004 and 2007; Yahoo was fined €12,000 last year after Milan's public prosecutor demanded information about private emails sent by suspected criminals; and the Italian interior ministry has required Facebook to hand over personal information about users who created groups said to "glorify" Mafia bosses, and again last October over a group said to promote the violent death of Silvio Berlusconi, the prime minister.
Today's judgment found three Google executives – David Drummond, Google's senior vice-president of corporate development and chief legal officer, Peter Fleischer, global privacy counsel, and George Reyes, a former chief financial officer – guilty of invasion of privacy following the uploading to Google Video in September 2006 of footage of four Italian teenagers bullying a youth with Down's syndrome. The premise is that Google is responsible for any content that appears on its site.
Google said on its blog that the ruling "attacks the very principles of freedom on which the internet is built". The company had argued that because it removed the video immediately after being notified of its content, and co-operated with the Italian authorities to identify the bullies so they could be brought to justice, it had discharged its duty. It said hosting platforms – such as YouTube, Facebook or Twitter – did not create their own content and so could not be held responsible for what other people upload.
Google is already fighting a number of legal actions over content on YouTube. The largest is from the entertainment company Viacom, which has accused the site of "contributory infringement" and other offences for carrying videos uploaded by users containing Viacom's copyrighted material.
The Italian decision creates a monumental headache for Google, which is already under pressure in Europe after the announcement last night that it faces an anti-monopoly investigation into whether it penalises competing websites in its search rankings. If it has to monitor every video before it appears on YouTube, that would push its costs up substantially: people are a comparatively expensive link in any business chain, which is why Google has sought to replace them with computers where possible.
The censoring of websites has become a hot issue in Italy in recent months, following a spate of hate sites against officials, including Berlusconi. The government briefly studied plans to black-out such sites after fan pages emerged praising an attack on the premier, but the idea was dropped after executives from Facebook, Google and Microsoft agreed to a shared code of conduct rather than legislation.

The Guardian